Digital Marketer
Redditch • Permanent • Full Time 37.5 hours per week • Salary £25-28,000 per annum DOE
An exciting new opportunity has arisen for a Digital Marketer to join my clients growing team!
Digital Marketer day to day duties are as follows:
As the digital marketer, you will be responsible for growing my client’s online presence. Focusing on SEO, SEM & Website optimisation, you will play an important role in generating hot qualified leads.
- Create & execute effective SEO & SEM strategies to exponentially increase website traffic & convert leads
- Continuous optimisation of digital marketing activities
- Optimise prospective customer online experience
Website optimisation
- Perform regular audits to identify and fix technical issues
- Continually monitor and evaluate our online customer journeys
- Run and analyse website crawls and take action to improve website performance
- inspect website traffic trends to identify areas for growth
SEO
- Undertake in-depth keyword research
- Build and execute effective website optimisation strategies to boost ranking on google
- Update & optimise digital channels in line with google algorithm changes
- Develop & execute effective link building strategies to increase page & domain authority
- Perform regular SEO audits to identify and rectify issues
- Monitor and manage SEO performance daily
- Carry out technical SEO audits & troubleshoot problem pages
- Work with the wider marketing team to ensure new website features are SEO friendly
PPC
- Identify target keywords & audiences for paid ads
- Set up and managing ad campaigns across Facebook, Google & LinkedIn ensuring they hit the right audience with the right message
- Analyse competitor PPC campaigns
- Continually audit & optimise paid activity to maximise conversion
- Monitor and manage paid ads daily
- Collaborate with the wider team to align ads with other marketing initiatives
Performance audits
- Undertake regular KPI analysis & prepare detailed performance reports
- Provide regular performance reports on all areas of digital marketing to the wider business
The Successful Digital Marketer must have the following skills/experience
- Experience working highly competitive verticals and blending an array of SEO strategies including aggressive linking building campaigns
- Previous full-time experience as an SEO specialist
- Technical SEO experience
- Experience with Various SEO Software (i.e. Moz, SEMRush, Ahrefs, Screaming Frog, Google Keyword Planner, etc)
- Have in-depth knowledge of SEO and algorithm ranking factors!
- Needs to be a self-starter and have initiative!
- Have an understanding of HTML, CSS
- Experience with marketing automation tools such as Hubspot will be advantageous
- Ideally, 3-5 years previous PPC, digital performance experience
What’s on offer for the successful Digital Marketer…
- Salary range between £25-28,000 per annum DOE
- 25 days holiday plus BH
- Progression opportunity
- Contributed pension
- Hours of work 09.00-17.00 Monday-Friday
Apply for this role: To apply for our Digital Marketer role please click the apply button. Job reference 30. If this job isn’t quite right for you but you are looking for a new position, please contact us for a confidential discussion on your career
.